Google Keyword Planner

Google Keyword Planner: A Step-by-Step Guide


Keyword Researcher – SEO Software / Finds Long Tail Keywords

A software application that helps you discover Long Tail Keywords. Organize your keywords. Import CSV Files from the Google Keyword tool. Write web content. And, plan a web-content strategy for your website. Watch our video now!


In the immense universe of computerized promoting, catchphrases assume a vital part in driving natural rush hour gridlock to sites and drawing in possible clients. To leverage the power of keywords effectively, businesses need a robust tool that helps them identify the right keywords to target. One such tool that has gained immense popularity is Google Keyword Planner.

What is Google Keyword Planner?

Google Keyword Planner is a free keyword research tool provided by Google Ads. It is designed to assist advertisers in finding relevant keywords for their advertising campaigns. However, its benefits extend far beyond paid advertising, making it a valuable resource for SEO professionals and content creators as well.

Benefits of Using Google Keyword Planner

Discover Relevant Keywords

One of the primary advantages of Google Keyword Planner is its ability to help you discover relevant keywords. By entering a keyword or a website related to your industry, the tool generates a list of keyword ideas that can be used to optimize your content and improve your website’s visibility in search engine results.

Search Volume Insights

Understanding the search volume of keywords is crucial for targeting the right audience. Google Keyword Planner provides valuable insights into the average monthly search volume for specific keywords. This data helps you identify high-volume keywords that can drive significant traffic to your website.

Competition Analysis

Assessing the competition level of keywords is vital for determining the difficulty of ranking for them. Google Keyword Planner offers insights into keyword competition, allowing you to identify keywords with lower competition and higher chances of ranking well in search engine results.

Bid Suggestions

For businesses running Google Ads campaigns, Google Keyword Planner provides bid suggestions. These suggestions help you estimate the potential cost of advertising for specific keywords, allowing you to plan your budget effectively.

How to Use Google Keyword Planner

Accessing Google Keyword Planner

To access Google Keyword Planner, you need a Google Ads account. If you don’t have one, you can easily create it for free. Once you have your account set up, navigate to the Google Ads dashboard and click on the “Tools & Settings” tab. From the drop-down menu, select “Keyword Planner.”

Finding Keyword Ideas

To find keyword ideas, enter a relevant keyword or a website related to your industry in the search bar provided. Google Keyword Planner will generate a list of keyword suggestions along with important metrics like average monthly searches, competition, and suggested bids.

Analyzing Search Volume and Competition

Review the search volume data to identify keywords with a higher search volume and potential for driving more traffic to your website. Additionally, analyze the competition level of keywords to gauge the difficulty of ranking for them. It’s often beneficial to target a mix of high-volume keywords with lower competition for better results.

Planning Google Ads Campaigns

If you’re running Google Ads campaigns, Google Keyword Planner offers valuable insights for planning your advertising strategy. You can explore bid suggestions, estimate the impact of bid adjustments, and plan your budget accordingly to maximize your campaign’s performance.

Tips for Effective Keyword Research with Google Keyword Planner

  1. Narrow Down Your Target Audience: Refine your keyword research by focusing on specific demographics, locations, or user intent. This helps you target the right audience and drive more relevant traffic to your website.
  2. Focus on Long-tail Keywords: Long-tail keywords are more specific and have lower competition. They can help you attract highly targeted traffic and improve your chances of conversion.
  3. Analyze Competitors’ Keywords: Use Google Keyword Planner to analyze the keywords your competitors are targeting. This can provide valuable insights and help you identify new opportunities to optimize your content.
  4. Refine and Optimize Your Keyword List: Continuously refine and optimize your keyword list based on the performance data provided by Google Keyword Planner. Regularly update your content with relevant keywords to stay ahead in the search rankings.


Google Keyword Planner is a powerful tool that empowers businesses and marketers with valuable keyword insights. Whether you’re running Google Ads campaigns or optimizing your website for organic search, Google Keyword Planner can be a game-changer in identifying the right keywords to target. By leveraging its features and following effective keyword research practices, you can improve your online visibility, attract relevant traffic, and achieve your digital marketing goals.


1. Is Google Keyword Planner a free tool?

Yes, Google Keyword Planner is a free keyword research tool provided by Google Ads. However, you need to have a Google Ads account to access it.

2. Can I use Google Keyword Planner for organic SEO research?

Absolutely! Although Google Keyword Planner is primarily designed for Google Ads advertisers, its keyword insights can be valuable for organic SEO research as well. It helps you identify relevant keywords and assess their search volume and competition.

3. Does Google Keyword Planner provide search volume data for specific locations?

Yes, Google Keyword Planner provides search volume data for specific locations. You can filter keyword insights based on your target geographic location to get more accurate and relevant data.

4. Can Google Keyword Planner help me with content creation?

Yes, Google Keyword Planner can be a valuable resource for content creation. It provides keyword ideas that can inspire and guide your content strategy. By incorporating relevant keywords into your content, you can enhance its visibility and attract targeted organic traffic.

5. Is Google Keyword Planner suitable for businesses of all sizes?

Yes, Google Keyword Planner caters to businesses of all sizes. Whether you’re a small business owner or a large enterprise, this tool can assist you in finding the right keywords to drive your digital marketing efforts.